Volume 9 | Issue 1 | January

 Abstract

Customer Relationship Management (CRM) systems have become increasingly important for organizations to manage customer interactions, streamline sales processes, and ultimately improve sales performance. However, the impact of CRM systems on sales performance remains an area of ongoing investigation. This study presents a meta-analysis of empirical studies to systematically explore the relationship between CRM systems and sales performance. The research encompasses a comprehensive analysis of studies, considering various factors such as CRM system features, implementation practices, and organizational contexts. The findings indicate a positive correlation between CRM system adoption and sales performance improvement. Additionally, the results suggest that successful CRM implementation is highly contingent upon factors such as organizational culture, employee training, and top management support. This meta-analysis contributes to the body of knowledge on CRM systems by providing evidence-based insights that can guide organizations in optimizing their CRM strategies to maximize sales performance.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

customer relationship management, sales performance, meta-analysis, crm implementation, empirical studies

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The strongest and most effective strategy for developing and maintaining relationships with customers is customer relationship management. Every business depends on strong relationships with its customers to survive. Sales staff members are crucial to an organization's ability to maintain sustainable growth and stability. It is very simple for any organization to identify the actual needs of customers and assist them in better serving them once the personal and emotional connection has been established. In the past, customers didn't get the attention they deserved because the bank was seen as being lenient, and all bankers were very picky. It is essential to comprehend the interests and needs of customers in order to address their concerns and build long-term relationships with them. Attracting and keeping customers is a difficult task for businesses in the current competitive business environment. CRM makes it easier for businesses to not only acquire new customers but also to keep existing ones. This study examines the various types of customer relationship management (CRM), its application in the banking sector, consumer loyalty, and the significance of demographics in CRM implementation. Additionally, it focuses on the role that CRM plays in an organization's growth.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer relationship management, customer perception, customer loyalty

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Life satisfaction, Senior citizens, Quality of Life

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As is well known, in India, over 80% of the rural population and 50% of the urban population rely on ground water for household reasons. Water quality concerns such as heavy metals such as arsenic, lead, and cadmium, as well as salinity, nitrates, iron, and fluoride in water have been recorded in different sections of the nation owing to geological and human factors. Arsenic contamination of ground water has a detrimental effect on human, animal, soil, and plant systems. Chronic exposure to arsenic results in arsenicosis, which may manifest itself in a variety of organ systems. Numerous health consequences of chronic poisoning are seen in India. Apart from dermatological symptoms, it is stated that noncommunicable disorders such as cancer, bad pregnancy outcomes, and lower cognitive quotient in children are growing. Cancer is increasingly being documented in arsenic-exposed people because of long-term low-dose arsenic exposure from contaminated water. Elimination of arsenic-contaminated water intake is the cornerstone of arsenicosis prevention and case treatment. At the moment, a greater percentage of the population continues to consume arsenic-contaminated water due to a lack of sustainable arsenic-free water supply. Any solution proposed for supplying sustainable arsenic-safe water should be affordable, simple to use, locally maintained, and community-owned. To address arsenic-related health concerns, it is necessary to enrol the arsenic-exposed population in a routine monitoring programme for the diagnosis and subsequent treatment of non-communicable illnesses.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Arsenic, Arsenic contamination, Ground water, Arsenicosis,

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Mung bean incorporation; nutrient uptake; residual fertility

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Field experiment was conducted on 2018 at Experimental Farm, Annamalai University to study the influence of three hybrid maize varieties namely, BH-546, BH-547 and BH-661 (standard check) were tested along with four levels [(75:75), (100:100), (125:150) and (150:175)] of NPS: Urea kg ha-1 and control (0:0) was laid out in a Randomized complete block design with factorial arrangement with three replications. Statistical analysis of variance revealed that the main effect of varieties and NPS levels had significant effects on plant height, leaf area, leaf area index, days to 80% tasseling, silking, physiological maturity, grain per cob, thousand grain weight, grain and biomass yield, and harvest index of maize. However, the main effect of NPS levels was not affected days to 50% emergence and plant height at 30 DAP, number of cobs per plant, number of rows per cob and biomass yield were not affected by the main effect of varieties. The highest grain yield (9419.70 kg ha-1) and biomass (16488.10 kg ha-1) of maize were obtained from BH-546 variety with application of 125:150 kg NPS: Urea ha-1. Grain yield correlated strongly and positively with most of the characters, except days to 80% tasseling, silking and physiological maturity. The highest net return (42535.84 ETB ha-1) was obtained from a treatment applied with 125:150 kg NPS: Urea ha-1. Thus, using of BH-546 variety with application of 125:150 kg NPS: Urea ha-1 nutrients was found superior both productivity and profitability in the study area and similar agro-climatic conditions.

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 Keywords

Maize varieties; NPS levels; Yield attributes

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Larsemann Hills is located approximately halfway between Vest fold Hills and Amery Ice Shelf on Southeastern coast of Prydz Bay which includes two main peninsulas, the western named Stornes and the eastern named Broknes. In between these two peninsulas, other peninsula Stinear, Brattnevet and Grovnes peninsula and there are number of islands of varying dimensions and some unnamed promontories. The Antarctic environment is highly sensitive and susceptible to the impacts of human activities and has much less natural ability to recover from disturbance than the environment of other continents. Human activities is promoted by the coastal location, ice free landscape, the further scientific research and the potential for tourist visits, these changes ultimately affect the growth and diversity of cyanoprokaryotes and algae. They are ubiquitous, microscopic inhabit the world's oceans, freshwater bodies, soils, rocks, etc. and are responsible for most of the global production of organic matter by photosynthesis. They play very important role in monitoring the water quality and prospects of utilisation of cyanoprokaryotes and algal genetic stock in multiple significant ways. Samples were sampled from ice of frozen lake of Stinear peninsula. Altogether 15 species of Cyanoprokaryotes (08), Chlorophyceae (01), Bacillariophyceae (02) and Euglenophyceae (04) were recorded from ice of frozen lake of Stinear peninsula of Larsemann Hills, East Antarctica. This is the first Indian study report of cyanoprokaryotes and algae of Stinear peninsula of Larsemann Hills, East Antarctica. All the species reported for the first time as new record from this area.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Diversity; Cyanoprokaryotes; Algae; Stinear Peninsula; Larsemann Hills

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Creative Commons Attribution 4.0 and The Open Definition